Case Study: Interactions Marketing achieves faster, simplified analytics and actionable insights with Tableau Software

Interactions Simplified processes with Tableau Online & BigQuery

Interactions Marketing creates in-store and outdoor retail experiences and delivers data-driven insights to help retailers and consumer brands understand shopper behavior. Facing a need to modernize analytics—speed up time-to-insight, reduce capital costs, and integrate large and diverse data sets (retail, loyalty, weather, etc.)—the company moved its analytics to the cloud to make reporting faster, more flexible, and more visually compelling.

By adopting Tableau Online with Google BigQuery, Interactions simplified back-end big-data processing and established a direct, cloud-based connection that made multiple data sources available for reporting in minutes. The combination delivered faster deployment (weeks instead of months), lower upfront investment through pay-as-you-go cloud hosting, richer visualizations, and new shopper insights that have driven changes to in-store programs.

Interactions Marketing

Giovanni DeMeo

Vice President of Global Marketing and Analytics