Case Study: FiberTower achieves faster, real-time decision-making with Tableau Software

Intelligent Capital Allocation for Wireless Telecom Infrastructure

FiberTower is a major U.S. alternative backhaul provider serving six of the top eight wireless carriers. Their analytics team, led by Director of Analytics Dave Holmes-Kinsella, needed faster, clearer insight from large, sometimes impure geographic and customer datasets to support decisions like market expansion and NTIA grant opportunity analysis—work that previously depended on slow spreadsheets and specialist GIS map creation.

By adopting Tableau Desktop and Server, FiberTower moved to interactive, visual analysis that stakeholders can run and iterate in real time, enabling rapid what-if scenarios and clearer identification of outliers and excluded data. The platform scaled to their datasets, eased adoption across IT, Offer Management and the NOC, accelerated decision-making from weeks to moments, reduced GIS engineering effort, and delivered measurable personnel and time savings.

FiberTower

Dave Holmes Kinsella

Director of Analytics