Case Study: Inivio achieves faster insights and a 30% reduction in production time with Tableau Software

Inivio invigorates data visualization with Tableau

Inivio is an Australian database marketing agency managing information on roughly 16 million consumers and 2 million businesses with hundreds of attributes across multiple, disparate data sources. Their existing analysis and visualization tools were no longer fit for a fast, multi‑channel and dynamic working environment, so they needed a solution that could quickly connect and make sense of complex, varied datasets.

They chose Tableau for its speed to insight and strong data‑blending capabilities, allowing analysts to explore relationships without time‑consuming joins. The tool cut production time for a senior analyst by about 30% and boosted overall productivity by 10–15% in man‑hours, while enabling analyst‑created self‑service dashboards that reduced reliance on development teams and improved efficiency and profitability.

Inivio

Yao Tang

Senior Analyst