Case Study: Informa Information Management Experts achieves interactive, analyst-led data products and increased customer engagement with Tableau Software

Informa - Customer Case Study

Informa is a global business‑to‑business publisher and events organiser with about £1 billion in revenue, delivering proprietary market intelligence, real‑time news, analyst insight and specialist training across multiple industry sectors. The company faced a common challenge: getting large, diverse datasets (spreadsheets, SQL Server, Oracle and real‑time feeds) into customers’ hands quickly and in a way that preserved analyst insight and encouraged deeper engagement.

By adopting Tableau, Informa’s analysts and editors built interactive dashboards that unify disparate data sources and deliver analyst commentary alongside the numbers. The rollout—driven by business users and simple to implement—enabled rapid delivery of new interactive products (for example, pharmaceutical lifecycle forecasts), increased customer “stickiness” and created cost‑effective opportunities for smaller titles, moving the company beyond static spreadsheets to richer, faster customer experiences.

Informa Information Management Experts

Jon Beer

Director of Technology Architecture