Case Study: Il Sole 24 Ore increases online engagement and return visits with Tableau Software

Il Sole 24 Ore Increasing online engagement with Tableau Public

Il Sole 24 Ore, the 24 ORE Group’s flagship business newspaper, needed a way to present complex business, financial and cultural data more clearly and engagingly to stand out from competitors and drive reader interest. The challenge was turning dry tables into intuitive, interactive stories that readers would explore and return to.

By adopting Tableau Public, the team created interactive dashboards and infographics that reveal relationships in the data without requiring advanced technical skills. Embedded vizzes increased site visits and return traffic, boosted time spent with content, improved data communication and reader trust, and delivered the “wow” factor that differentiates their coverage.

Il Sole 24 Ore

Andrea Gianotti

Content Manager