Case Study: International Game Technology achieves actionable insights from massive slot-machine data with Tableau Software

IGT hits the jackpot with casino data

International Game Technology (IGT) is the world’s largest supplier of slot machines and casino software. Faced with massive, heterogeneous data — billions of slot-machine events per year and multi-petabyte customer databases across disparate systems (SQL, AS/400, XML, etc.) — IGT and its casino customers struggled to visualize and act on machine- and area-level performance, marketing effectiveness, and proximity effects on play.

By adopting Tableau, IGT can connect to and blend diverse data sources into easy-to-digest visualizations. This enables drill-down analysis of individual machines and their spatial relationships, gives casinos a 360° view of player behavior, and supports data-driven floor layouts and marketing decisions that improve profitability and the customer experience.

International Game Technology

Lon O'Donnell

Manager, Professional Service