Case Study: iflix achieves localized, data-driven content and stakeholder-ready insights with Tableau Software

iflix transforms user data into powerful insights to create effective content

iflix is a Malaysia-based streaming service serving millions across emerging markets. Its core challenge was turning fragmented user data into actionable insights to create hyper-local content that resonates with diverse audiences from Southeast Asia to the Middle East.

By adopting Tableau in 2017 and putting analytics into the hands of 350+ users across content, operations, commercial and country teams, iflix centralized BI reporting and daily analysis. The move produced clearer stakeholder reporting, stronger localized programming, a product evolution (ad-supported plus subscription tiers), impressed investors and executives, and fostered a company-wide data-driven culture that guides content and business decisions.

Iflix

Bruno Gagliardo

Global Director of Data Analytics