Case Study: Hoy AG saves 10,000 man‑hours per year and boosts customer loyalty with Tableau Software

Hoy AG saves 10,000 man hours per year

Hoy AG is a Zurich-based advertising technology company that manages and optimizes print and online campaigns for clients like Swisscom and Sanitas. Faced with millions of rows of campaign data from disparate publishers, the team relied on error-prone, time-consuming Excel consolidation and reporting, which slowed analysis, introduced mistakes and limited their ability to prove and improve campaign performance.

By building an Amazon Redshift data warehouse and adopting Tableau for visualization and sharing, Hoy AG automated reporting and created reliable, shareable dashboards (including client access via Tableau Server). The change saved about 256 hours per employee per year (roughly 10,000 man‑hours annually), helped nearly double revenue in two years with only 45% headcount growth, increased customer loyalty through bespoke dashboards, improved negotiation leverage, faster issue detection, and gave employees greater autonomy.

Hoy AG

Moritz Schneider

Chief Technology Officer