Case Study: ICA Sweden achieves a data-driven, self-service analytics culture with Tableau Software

How ICA Sweden transformed into a data-driven organisation with self-service analytics enabled by Tableau

ICA Sweden, the country’s largest grocery retailer with over 8,000 employees and a 36% market share, operates through about 1,300 independent retailers to tailor local offerings. Its legacy analytics platform made it difficult to analyze and visualize large volumes of data, leaving most employees dependent on the central analytics team and blocking a self‑service data culture.

In 2017 ICA implemented Tableau on top of its data lake and warehouses as a single entry point to data. Tableau’s visual, easy‑to‑use interface — supported by in‑house training — enabled widespread self‑service analytics, improved data consistency, sped up data blending, freed the analytics team to focus on strategic work, boosted productivity and staff retention, and continues to grow across the organisation.

ICA Sweden

Daniel Agren

Director of Data and Analytics