Case Study: Belcorp achieves faster digital growth and data democratization with Tableau Software

How data culture transformed Belcorp, the Latin America beauty giant

Belcorp, the Latin American beauty company headquartered in Peru and operating in 13 countries, faced major disruption from COVID-19, shifting consumer behavior, and the need to accelerate digital transformation across its direct-selling business. With Tableau Software, Belcorp worked to modernize business intelligence, democratize data through self-service analytics, and build a stronger data culture to support faster, data-driven decisions.

Tableau Software helped Belcorp create a “cockpit” for tracking its transformation, training progress, customer insights, and operational metrics through more than 11,000 dashboards and 3,000 active users. The impact was significant: Belcorp cut time to market by 40%, delivered 400% more projects than in the previous 18 months, shortened consultant onboarding from one week to 15 minutes, and sustained double-digit digital sales growth.

Belcorp

Venkat Gopalan

Chief Digital Officer and Chief Technology Officer