Case Study: HelloFresh achieves higher conversion rates and saves 10–20 hours per day with Tableau Software

HelloFresh boosts digital marketing campaigns, increasing conversion rates with Tableau

HelloFresh, a subscription meal‑kit provider operating in ten international markets, faced slow, siloed marketing reporting that relied on manual Excel pulls from Google Analytics and MySQL. Regional teams spent 1–4 hours per day producing reports, making it hard to act on fast‑moving digital campaign data and to map cross‑channel customer journeys for better conversion and retention.

By centralizing data into a Hadoop data warehouse and deploying Tableau dashboards with automated refreshes and subscriptions, HelloFresh saved 10–20 man‑hours per day and gave teams real‑time KPIs across regions. The marketing team now segments customers into personas, optimizes creative and landing pages on the fly, benchmarks regional performance, and has increased conversion rates and customer loyalty through more relevant, data‑driven campaigns.

HelloFresh

Karl Villanueva

Head of Paid Search and Display