Case Study: Hallmark Cards achieves greater collaboration and data-driven decision-making with Tableau Software

Hallmark Cards fosters a culture of community and collaboration

Hallmark Cards, a century-old greeting card company operating in over 100 countries, wanted to strengthen data-driven decision-making as it scaled its analytics team. An influx of new Tableau users created a need for structured training and ongoing support to ensure consistent, effective use of analytics across the organization.

Hallmark launched internal Tableau user groups with five core training sessions spaced two weeks apart to create a “constant drumbeat” of learning. The program boosted collaboration and peer support, improved analysts’ access to data and analytical skills, and changed how teams approach the business—driving more informed decisions and greater impact from analytics.

Hallmark Cards

Diane Kakareka

Advanced Analytics Manager