Case Study: Grupo Gente achieves faster, self-service decision-making with Tableau Software

Grupo Gente Empowering users to make better decisions

Grupo Gente is a multidimensional financial group that includes Beto Te Presta, a provider of personal loans. The company relied on querying cubes for analysis, but that approach was not user-friendly or scalable, limiting self-service access to insights across business managers, directors and analysts who needed faster, more independent decision-making.

Grupo Gente implemented Tableau for its ease of use, enabling non‑technical users to build dashboards and reports without IT support. As a result, analysis and reporting are much faster, user empowerment and adoption have increased across departments, and the company can explore large volumes of data more readily—giving it quicker decisions and a competitive advantage.

Grupo Gente

Amanda Urbina

Regional BI Manager