Case Study: GOJEK achieves rapid, scalable growth and data-driven decisions with Tableau Software

GOJEK achieves robust growth with powerful insights from data

GOJEK, founded in 2010 as Indonesia’s first motorcycle ride‑hailing app and now a multinational platform for transport, lifestyle services and payments, needed a user‑friendly, reliable way to track business metrics across a constantly growing, multi‑service data landscape. Business users without SQL skills struggled to access and interpret billions of rows from diverse sources (orders, driver and merchant data, app analytics), making it hard to spot patterns, anomalies and performance issues as the company scaled across Southeast Asia.

By standardizing on Tableau, GOJEK integrated BigQuery, Postgres, Kafka, Google tools and other sources into easy-to-use dashboards that surface actionable insights for nontechnical users. Teams now monitor driver allocation, booking geo‑patterns, app engagement, GO‑FOOD cancellation drivers and GO‑PAY cohorts, enabling faster problem resolution, data‑driven decisions, rapid market expansion and increased market share — fundamentally embedding data literacy into GOJEK’s operations.

GOJEK

Immanuel Ambhara

Head of Data Visualization