Case Study: GoDaddy achieves scalable data governance over 13 TB/day and faster self-service analytics with Tableau Software

GoDaddy scales data governance on 13TB of data/day with Tableau, Alation Data Catalog, and Hadoop

GoDaddy, a global web-hosting and domain registrar serving 17 million customers, was ingesting and storing more than 13 TB of data per day in a complex Hadoop environment but struggled with fragmented sources, undocumented calculations, multiple data replications, and 1,400+ Tableau users who couldn’t reliably find or trust the right data for reporting.

By deploying Tableau together with the Alation Data Catalog on their Hadoop stack (Pig, Spark, Hive), GoDaddy automated metadata capture, added steward-curated, IT‑certified data sources, and enforced uniform business rules and alerts. The result: stronger governance across 13+ TB/day, fewer reporting errors, faster self‑service analytics for 1,400+ users, and more data-driven product decisions that improve the customer experience.

GoDaddy

Sharon Graves

Enterprise Data Evangelist Tableau Server Administrator