Case Study: Shiseido achieves faster reporting and deeper customer insights with Tableau Software

For Shiseido’s Watashi Plus web services, Tableau is shifting the emphasis in analytics away from things and towards people

Shiseido Japan’s Watashi Plus team needed to move analytics from product-focused reports to customer-focused insights by integrating web, POS and member data to act on valuable “customer moments.” Previously the team relied on Excel and external partners for slow, siloed reporting—simple changes could take a week—and lacked a unified, self-serve way to explore customer behaviour.

They implemented Tableau connected to a Treasure Data DMP to create KPI and campaign dashboards, enable ad‑hoc analysis, and publish reports on Tableau Server. The result: rapid, drag‑and‑drop analysis (including LOD calculations), edits and uploads in seconds instead of days, much higher productivity, and broader, self‑service access across teams—with plans to roll Tableau out to other departments.

Shiseido

Kenji Yoshimoto

Site Planning Group, EC Business Promotion Department