Case Study: FINN.no democratizes analytics and drives revenue growth with Tableau Software

FINN.no Puts Power of Analytics in Everyone’s Hands using Tableau Software

FINN.no, Norway’s largest online marketplace (about 4.1 million monthly users and roughly 300,000 ads a day), faced fragmented, siloed BI—spreadsheets and slow IT-driven reporting—that limited visibility into advertising sales, user behavior, and emerging trends. The company needed fast ad hoc analysis, standard drill-through KPI reporting, and self-service tools so employees and customers could get timely insights without long waits.

FINN.no standardized on Tableau’s browser-based visual analytics, integrating dashboards into Microsoft Dynamics CRM and broadcasting near–real-time data on plasma screens (refreshed every four minutes). The change shortened report cycles from days or weeks to minutes, empowered teams to explore big data themselves, boosted mobile-channel visibility, increased SMB sales activity and revenue, and removed BI bottlenecks across the business.

FINN.no

Anders Skoe

Director of Business Intelligence