Case Study: fifty-five achieves a 28% increase in online purchase rate and optimizes advertiser performance with Tableau Software

fifty-five Optimizes Advertiser Performance, Using Tableau to Analyze and Visualize Digital Behavioral Data

fifty‑five is a Paris‑based data and analytics agency founded by former Google employees to help advertisers close the gap between physical‑store and e‑commerce conversion rates. Facing millions of rows of visitor behavior data and the need to track multi‑touchpoint journeys, the company needed a way to analyze large datasets quickly, automate time‑consuming reports, and make insights accessible to clients.

fifty‑five implemented Tableau for enterprise visual analytics, connecting directly to its raw data (up to 5 million rows a day) to produce clear multi‑touchpoint visualizations and automated reports. The solution simplified decision‑making and boosted performance for clients: a 45‑day test on 700,000 visits raised Lacoste Sport’s purchase rate per visit by 28%, while Pimkie, Smartbox, Yellow Pages and SeLoger saw improvements ranging from 10% to 26% in purchases, clicks or leads.

fifty-five

Martin Daniel

fifty-five