Case Study: Ferrari North America achieves real-time, self-service data analysis and faster reporting with Tableau Software

Ferrari and Maserati of North America Revs Up Its Data Analysis with Tableau Software

Ferrari and Maserati of North America imports and distributes Ferrari and Maserati vehicles across the Americas and supports its dealer network with marketing, sales, training and warranty services. The IT team needed flexible, interactive reporting but found available BI solutions too complex and costly—especially given their data sources on IBM iSeries and MS SQL Server—so reporting remained manual and time-consuming in Excel.

They deployed Tableau Desktop to key users and Tableau Server for online publishing in-house, avoiding external consulting and staying within budget. Staff now access real-time, personalized dashboards through a SharePoint-integrated portal to generate retail sales, service/repair and expense reports quickly, replacing tedious manual processes and static email distributions.

Ferrari North America

Sandro Levati

Director of IT