Case Study: Fanalytics achieves impactful football data insights and industry recognition with Tableau Software

Fanalyst Scores Goals with Data Insight

Tableau worked with Lee Mooney, a visual analytics manager and grassroots “fanalyst,” who faced the challenge of producing meaningful football insights without access to costly club data or resources. After a data-driven strategy effort at his beloved Liverpool didn’t pan out, Lee set out to prove what could be done with freely available public data and simple tools to identify goal-scoring opportunities and undervalued players.

Using Tableau Public to blend and visualize public datasets, Lee created clear, shareable analyses that quickly gained social traction—earning a mention on Forbes—and attracted outreach from clubs and data providers. The project showed that creative data synthesis and effective visualization can deliver powerful, actionable insight even with limited budgets.

Fanalytics

Lee Mooney

Grassroots Football Analyst