Case Study: DIRECTV Colombia achieves rapid, scalable analytics and better decision-making with Tableau Software

Extremely fast and extremely efficient DIRECTV Colombia on Tableau

DIRECTV Colombia, a large pay-TV operator with hundreds of thousands of subscribers generating hundreds of millions of data records annually, faced slow, resource‑intensive analytics. Reporting and dashboards relied on SQL, Excel and lengthy data‑warehouse projects that took days and multiple engineers to produce a single report.

By adopting Tableau, the team could rapidly handle millions of records and blend structured and external sources (Excel, flat files, multiple databases) in one environment. This enabled same‑day, deeper analysis, multiplied the analytics team’s capacity, reduced data‑management effort and improved decision‑making, delivering higher business value.

DIRECTV

José Rafael Casas Arboleda

Manager, Marketing Decision Analytics