Case Study: Emtek achieves a single source of truth and rapid insights across 30+ subsidiaries with Tableau Software

Emtek conquers an evolving media landscape with synergy of insights across 30+ companies

Emtek Group, Indonesia’s largest media conglomerate with more than 30 subsidiaries across TV, digital media, content, e‑commerce and payments, faced a data problem: information was scattered across businesses, reports were inconsistent and ignored, and executives relied on analysts to produce insights that took days. With changing viewer behaviours blurring traditional and digital channels, Emtek needed a single source of truth to track performance, drive transparency and unlock cross‑company synergies.

Working with VISIDATA, Emtek deployed Tableau to integrate disparate data sources across its subsidiaries, creating a shared analytics platform that reduced time-to-insight from days to minutes. The unified view improved visibility and KPI accountability, enabled data sharing between digital and traditional units (for example using Vidio.com insights to inform TV programming), and fostered a data-driven culture with plans to expand predictive analytics across the Group.

Emtek

Edward Mulianto

Gm Business Development