Case Study: Edge Digital (digital marketing start-up consultancy) achieves minutes‑to‑insight ad‑fraud analysis and faster client reporting with Tableau Software

Edge Digital deconstructs marketing challenges in minutes with Tableau

Edge Digital is a lean digital-marketing consultancy serving gaming, technology, and mobile clients that faced the challenge of validating and blending massive, disparate datasets (up to 5 GB every two weeks from Google, iOS, and 50 ad publishers) to detect ad-fraud and meet compliance demands. With a small team and tight timelines, they needed a fast, affordable way to analyze data and present clear findings to clients.

By adopting Tableau—chosen for its self-service analytics and ease of use—the founder integrated the tool quickly and now uses it for daily market research and client reporting. Tableau cut “speed to insight” dramatically (client requests that once took half a day now take about five minutes), improved client conversations and competitive positioning, and scaled with the team for deeper, programmatic analysis.

Edge Digital

Lai Tuck Weng

Founder