Case Study: E-Nor achieves 360° customer views and 75% faster data-to-decision for data-driven marketing with Tableau Software

E-Nor: 360° Customer Views for Data-Driven Marketing

E-Nor, a digital analytics consultancy led by co-founder Feras Alhlou, faced the challenge of turning massive, multi-source marketing data into actionable insights. Clients produced enormous volumes of web traffic—up to half a billion hits a month—and E-Nor’s prior workflow required extracting CSVs and manual Excel work that made reporting slow and cumbersome, with some reports taking up to two hours.

By adopting Tableau, E-Nor stitched together Google Analytics, mobile, social and Salesforce CRM data to create a 360° view of prospects and customers. The visual dashboards cut reporting time by about 75%, enabled analysis of CPC, ad spend and cost-per-lead by channel, and supported geographic segmentation (e.g., conversions by state and city overlays) so marketers could identify high-converting audiences and target promotions more effectively.

E-Nor

Feras Alhlou

Co-Founder & Principal Consultant