Case Study: intelliAd doubles the pace of development with Tableau Software

Doubling the pace of development with Tableau

intelliAd, a performance-marketing platform used by agencies and advertisers to track and optimize online campaigns, faced slow, non-interactive reporting workflows. Head of Data Science David Müller explains that reports built in Excel were time-consuming and limited the team’s ability to explore data and join demographic factors, which constrained client insights.

By adopting Tableau (notably version 8.1) the team moved to drag-and-drop, interactive reporting that halved development time and became part of everyday work—splitting effort roughly 50/50 between code and Tableau. The result: faster report delivery, easier integration with customers’ Tableau servers, and more frequent “Eureka” moments as clients explore campaign performance by gender, region and other dimensions.

intelliAd

David Müller

Head of Data Science