Case Study: PulsePoint Group achieves real-time social sentiment monitoring and rapid reputation response with Tableau Software

Digital agency, PulsePoint Group, tracks real-time social sentiment for Fortune 500 brands with Tableau

PulsePoint Group, the communications management arm of ICF, works with Fortune 500 brands like Toyota, Wells Fargo, Delta, and McDonald’s to monitor brand reputation across digital channels. The firm struggled with slow, resource-intensive quarterly reporting—manual tagging and 20‑slide PowerPoints—that left clients exposed to rapid swings in public sentiment and limited opportunities for exploration and timely response.

By integrating Brandwatch and 1Q Media through Alight Analytics’ ChannelMix into Tableau Desktop and Tableau Online, PulsePoint turned static reports into interactive, on‑demand dashboards. Clients now monitor real‑time sentiment, drill into root causes with a few clicks, replace lengthy slide decks, respond faster to crises, repurpose data as content, and gain a repeatable, productized service that boosts efficiency and revenue.

PulsePoint Group

Brittany Paxman

Senior Director