Case Study: SportsBet achieves faster, smarter decision-making with Tableau Software

Data visualization is a sure thing at SportsBet

SportsBet, a digital sports-betting company, competes in a market where products look similar and speed of insight is the key differentiator. With everything about customer behavior tracked, the analytics team faced massive datasets, limited analyst capacity, and slow, cumbersome Excel-based workflows that made timely, data-driven decisions difficult.

Adopting Tableau gave SportsBet a faster, more flexible way to explore richer datasets and deliver answers quickly, turning analytics into actionable campaigns and promotions. The tool proved easy to use (after user training), provided clear ROI, helped analysts work more efficiently, and improved the company’s ability to act faster than competitors.

Sportsbet

Tony Gruebner

Head Of Online Analytics