Case Study: Unilever achieves richer consumer insights and data-driven decisions with Tableau Software

Data Tells Consumer Stories at Unilever

Unilever, a global consumer goods company with products in 170+ countries, faced a common enterprise challenge: fragmented IT and diverse data sources made it difficult to connect global strategy with local consumer behavior and to surface the drivers behind purchase trends. Analysts relied on static reports and complex models, which limited who could ask questions and slowed decision-making.

After piloting Tableau with its U.S. Walmart team, Unilever rolled out visual analytics to blend disparate datasets, scale a single analytics platform, and empower nontechnical users to drill down into detail. The result was a more analytically minded organization — rekindled curiosity, faster and higher-quality decisions, clearer data-driven stories, and practical wins such as identifying shifting product trends (for example, roll-ons outperforming sprays).

Unilever

Rishi Kumar

Director of Analytics