Case Study: McDonald’s achieves faster service and better customer experience with Tableau Software

Data drives McDonald’s to a better customer experience

McDonald’s wanted a better way to use its data to improve customer experience, especially by reducing wait times and giving restaurant managers a clearer view of performance across locations. Before working with Tableau Software, the company relied on manual Excel reports sent by email, which made it hard to share timely insights or benchmark restaurants against one another.

Tableau Software, working with Inviso by Devoteam, implemented interactive dashboards that updated automatically and let managers drill into performance details by restaurant, time of day, and week. The solution improved speed of service by 6% and increased drive-through customers served per hour by 20% in 2020, while also driving strong adoption across the organization with dashboards viewed over 100,000 times.

McDonald

Jacob Hansen

Head of Finance