Case Study: CyberAgent achieves faster, data-driven insights and saves months on reporting with Tableau Software

CyberAgent, Inc. saves months, improves insight into data with Tableau

CyberAgent, a major Japanese internet company and parent of the popular social network Ameba, faced fragmented analytics across its advertising, community, and gaming businesses. Each product used different tools and infrastructures, and creating reports required scripting SQL—slowing reporting, delaying insights, and leading teams to rely on intuition.

By adopting Tableau to connect directly to data sources like Redshift, BigQuery, Hadoop and MySQL, CyberAgent unified visualizations and used Tableau Server for easy web access. The change cut reporting time from weeks or months to days, made error detection and KPI monitoring faster, and shifted teams toward more data-driven decision making.

CyberAgent

Ken Takao

Infrastructure Manager