Case Study: The Information Lab achieves a reduction in monthly web analysis from a week to 1–2 hours with Tableau Software

Cutting web analysis from weeks to hours with Tableau

The Information Lab, led by consultant Martijn Verstrepen, faced slow, manual web‑analytics reporting: pulling data from Google Analytics, Piwik, Adobe Omniture, Excel and databases across up to 50 sites could take a week each month, especially for multinational clients, leaving little time for deeper analysis or better visualizations.

By adopting Tableau’s web data connector and native Google connector, The Information Lab set up a one‑time connection and automated monthly refreshes. What used to take a week now takes one to two hours; trend analyses and deeper drill‑downs are done in a few clicks, freeing time to improve visualizations and generate far richer insights.

The Information Lab