Case Study: CROSSMEDIA achieves 80% faster reporting and stronger client loyalty with Tableau Software

CROSSMEDIA agency consultants measure digital advertising effectiveness, saving client dollars

Crossmedia, a communications consulting agency in Germany, needed a faster, more accurate way to measure digital advertising effectiveness and maximize clients’ ad budgets. Before Tableau Software, reporting was manual and time-consuming, limiting deeper analysis and making it harder to show the impact of campaigns and optimize customer outcomes.

Tableau Software helped Crossmedia centralize analytics with Tableau and Tableau Server, blending data from sources like Google AdWords, Google Analytics, Facebook, and audience data to create client dashboards. The result was an 80% reduction in reporting time, better insights for campaign optimization, improved negotiating power, and stronger customer loyalty through shared dashboards and a more data-driven marketing culture.

Crossmedia

Alexander Volk

Director of Business Intelligence and Technology