Case Study: Criteo accelerates insights from 46 hours to 6 seconds with Tableau Software

Criteo accelerates speed to insight from days to seconds with Tableau

Criteo, a Paris-based ad tech leader with ~2,740 employees and €2.08B in revenue, faced growing problems analysing petabytes of advertising and commerce data using Excel and patchwork tools. Lacking a unified data warehouse, teams struggled with slow, error-prone reports—one critical sales report took as long as 46 hours to render—hindering timely campaign insights and client responsiveness.

By consolidating data into a central warehouse and deploying Tableau, Criteo cut that report time from 46 hours to six seconds and gave thousands of employees secure, self-service access to trusted analytics. The result: faster, deeper campaign insights that strengthen client relationships, a scalable global rollout, and an internal Tableau community that drives adoption, collaboration and data-driven decision-making.

Criteo

François Jehl

Senior Engineering Manager