Case Study: CRIF High Mark cuts analyst time from weeks to days with Tableau Software

CRIF High Mark cuts analyst time from weeks to days

CRIF High Mark, India’s leading credit information bureau, provides subscription-based credit, product, geographic, and demographic data to banks and lenders via interactive dashboards. The company faced a major scaling challenge—an address library of about 500 million records and dashboards aggregating over 40 million rows across 36 states and 650+ districts—making geographic mapping and heat‑map generation slow and labor intensive, often taking up to a week.

By adopting Tableau Desktop and Server and leveraging its mapping integrations, CRIF High Mark built self‑service, plug‑and‑play dashboards that let clients analyze portfolios, benchmark performance, and pinpoint lending hotspots. Heat‑map creation dropped from roughly 40 man‑hours to less than a day (an ~80% reduction), cutting analyst time from weeks to days and delivering faster, interactive insights to subscribers.

CRIF High Mark

Rakesh Rallapalli

Practice Lead - Business Analytics