Case Study: Creighton University achieves more efficient, data-driven student recruitment with Tableau Software

Creighton University - Customer Case Study

Creighton University, a private Jesuit institution in Omaha serving about 7,600 professional and graduate students, faced slow, fragmented admissions reporting built on SQL/Access with no data warehouse. Admissions teams couldn’t easily drill into territories, track counselor performance, or spot enrollment shortfalls until late in the cycle, which complicated recruiting decisions and financial-aid allocation.

Creighton implemented Tableau Server and Desktop (with mobile iPad access), blending multiple data sources into interactive dashboards—like Goals-to-Results, ACT quartiles and win-loss analyses—and now updates data daily. The result: counselors can filter by territory and act in real time, identify problems months earlier, target outreach more effectively, reduce unnecessary aid, and overall recruit more proactively and efficiently.

Creighton University

Duey Heffelfinger

Creighton University