Case Study: CooperVision achieves 7x more analysis time and regional growth through self-service analytics with Tableau Software

CooperVision drives regional growth by identifying opportunities from data

CooperVision, a leading manufacturer of soft contact lenses selling in over 100 countries, needed a way to turn dispersed sales, marketing, logistics and finance data across eight Asia‑Pacific markets into actionable growth opportunities. Business Analytics Manager Jinghui Loh aimed to boost market penetration and operational efficiency while cutting the heavy reporting burden that left teams spending most of their time creating reports rather than finding insights.

CooperVision introduced Tableau in 2016, trained local “Tableau champions,” and automated data refreshes to enable self‑service analytics. The result: a 7x increase in time spent on analysis (shifting from 10% to 70% insight work), finance reports that went from one–two weeks to minutes with templated dashboards, reduced returns and freight costs through targeted logistics decisions, and ongoing productivity gains across the region.

CooperVision

Jinghui Loh

Business Analytics Manager, APAC