Case Study: Coca‑Cola European Partners (Coca‑Cola bottling company) achieves faster, more accurate distribution and a data‑driven sales force with Tableau Software

Coca-Cola European Partners empowers sales team and fosters data centric culture with Tableau

Coca‑Cola European Partners, the largest independent Coca‑Cola bottler operating 50+ plants and serving 300 million people across 13 countries, was struggling with outdated analytics and manual reporting. Reliance on Excel and emailed PowerPoint reports could not scale with growing data volumes, causing slow, error‑prone distribution of critical business insights.

The company deployed Tableau Desktop and Server alongside Alteryx (with Redshift and other connectors) to centralize, automate and publish live dashboards, plus Tableau Mobile for field access. The new platform eliminated manual errors, saved substantial time, enabled self‑service analytics across departments, and empowered sales teams with up‑to‑date customer insights—driving a broader data‑centric culture.

Coca Cola Bottling Company

Johannes Sæthre

Strategy and Insight Manager