Case Study: Coca‑Cola Bottling Company achieves faster, mobile-driven sales and a single source of truth with Tableau Software

Coca-Cola Bottling Company empowers the enterprise with Tableau Mobile dashboards to drive bottom line

Coca‑Cola Bottling Company Consolidated (CCBCC), Coca‑Cola’s largest independent bottler, needed to modernize reporting across sales and delivery operations that pulled from roughly 100 disparate systems and up to 200 million rows of data. The BI team spent hours daily assembling manual reports (a 45‑minute refresh each morning) and leadership and field sales lacked timely, drillable metrics to manage deliveries, budgets, and forecasts.

CCBCC adopted Tableau as an enterprise analytics platform, creating a governed single source of truth, automating daily refreshes, and building mobile dashboards for iPads. The change eliminated manual report work, delivered executive reports each morning, put actionable analytics in sales reps’ hands in a few clicks, and freed BI and IT to focus on strategic initiatives—improving decision‑making, agility, and profitability.

Coca Cola Bottling Company

Kevin King

Director, Reporting and Analytics