Case Study: Club Premier cuts analytics time from four hours to one click with Tableau Software

Club Premier evolves analytics from four hours to a few clicks

Club Premier is a Mexico-based loyalty program with more than 3 million members and 100+ affiliates. The company needed a way to consolidate heavy transaction and retail SKU data from an Oracle database, share validated metrics with partners and management, and replace slow, insecure manual processes that took up to four hours to produce a single indicator.

By connecting Oracle to Tableau and using Tableau Server—with implementation support from partner ReSolt and dedicated internal staff—Club Premier reduced indicator production to a single click, improved data integrity and security through controlled approval flows, and expanded analytics from retail to four business areas with plans to roll out company-wide. The deployment required an upfront investment in dashboard development and training but delivered faster insights, secure sharing, and broader adoption across partners and departments.

Club Premier

Noemi Hernandez

Customer Experience Manager