Case Study: Citrix achieves plug-and-play self-service BI and faster customer insights with Tableau Software

Citrix equips users with plug-and-play insight

Citrix, a global virtualization and networking company, had invested heavily in back-end warehouses, cubes and data models but struggled to turn that architecture into actionable insight. Their existing tools were tied to specific technologies, making it slow, costly and dependent on specialists to produce reports and understand customer behavior across disparate source systems and spreadsheets.

By adopting Tableau, Citrix gained a plug‑and‑play, data‑agnostic analytics layer that blends spreadsheets, cubes and databases without heavy IT involvement. The result was faster prototyping and report development, intuitive self‑service for users, deeper visibility into customer behaviors and routes to market, and lower consultant and spreadsheet costs with near real‑time answers to business questions.

Citrix

Kevin Sonsky

Senior Director of Business Operations