Case Study: Kilwins achieves faster, data-driven promotion planning and purchasing for 90 locations with Tableau Software

Chocolatier Kilwins sweetens promotions & purchasing for 90 locations

Kilwins, a handcrafted chocolatier founded in 1947 with more than 90 franchise stores in 19 states, struggled to use its POS sales data effectively. With over 750 products and 1,800 recipes, pulling reports for dozens of stores meant running individual queries, copying and pasting into Excel, and spending weeks to produce error-prone summaries—making data-driven promotions and planning essentially impossible.

By adopting Tableau Desktop and a consulting engagement, Kilwins built standard workbooks and fast data extracts (refreshes in about five minutes), turning multi-day analyses into answers in seconds or minutes. The team now plans promotions from real sales, quickly identifies underperforming items, shares reliable results with franchisees to boost participation, and has reclaimed time for more strategic marketing, IT, and business development work.

Kilwins

Jeff Hall

Director of Marketing, Commerce, and IT