Case Study: China Eastern Airlines achieves $200M (2%) revenue increase and faster market decisions with Tableau Software

China Eastern Airlines - Customer Case Study

China Eastern Airlines, China’s second-largest carrier, faced a challenge sharing and analyzing vast amounts of flight, pricing and market data. Their Oracle/IE setup and Excel-based reporting was slow and labor-intensive, making it hard for management, sales and pricing teams to get timely insights for route and marketing decisions.

After adopting Tableau about six months ago, the airline built nine dashboards used by roughly 500 people to analyze market share, origin-to-destination routes and competitor activity. Reporting that once took weeks now takes 20–30 minutes, enabling faster decisions and route optimization — contributing to a 2% revenue increase last year (about $200 million) and much quicker marketing and sales responses.

China Eastern Airlines

James Pu

China Eastern Airlines