Case Study: Celsius International achieves faster campaign insights and improved reporting quality with Tableau Software

Celsius International - Customer Case Study

Celsius International is a B2B data‑marketing firm that manages multi‑country databases and lead‑generation programs across Europe, the Middle East, and Africa. Their challenge was slow, manual reporting—pivot‑table workflows that required days of human intervention—making it hard for clients to get timely insights and to plan and target subsequent marketing campaigns.

Celsius adopted Tableau (Server and desktop) to connect SQL, Xcelsius, CSV and other sources and publish interactive dashboards customers can access via a browser. This cut data‑preparation time, replaced static pivot reports with visual, filterable analyses that scale to millions of records, and gave clients faster, higher‑quality self‑service insights to better target and schedule campaigns.

Celsius International

David Saintyves

Celsius International