Case Study: Carwow cuts time to insight by 30% and builds a data-driven culture with Tableau Software

carwow cuts time to insight by 30% and delivers new data-driven culture with Tableau

carwow, founded in 2013, is a reverse‑marketplace platform that simplifies buying new cars across the UK, Germany and Spain and employs 220 people. As the business grew, its legacy data warehouse and disparate BI tools struggled with slow syncs, fragmented sources and inconsistent reporting, making it hard for teams to find reliable insights quickly.

carwow migrated to a central data stack using Snowflake and Fivetran and adopted Tableau for analytics and visualization, creating a single source of truth governed by Tableau permissions. The new setup cut time to insight by 30%, delivers daily-updated, granular customer‑behaviour dashboards, enables self‑service analytics across the company, reduces costs and scalability constraints, and better positions carwow for smooth market expansion.

Carwow

Tim Hesse

Director of Data