Case Study: Carsome achieves faster insights and better customer experiences with Tableau Software

Carsome uses data to elevate the customer experience

Carsome, Southeast Asia’s largest integrated car e-commerce platform, needed a faster way to analyze growing volumes of data on demand, supply, pricing, and customer behavior. Its previous BI approach made analysis time-consuming and made it difficult for employees to drill into details, slowing decisions and limiting the customer insights needed to improve the buyer and seller experience. Tableau Software was chosen to help Carsome turn data into quicker, more actionable insights.

Tableau Software replaced Carsome’s prior BI tool with automated dashboards and easy-to-read visualizations, enabling faster drill-down analysis, better self-service reporting, and broader data literacy across the company. Close to 300 users were onboarded in just a couple of days, and the company reported improved productivity, faster time to insight, and operational efficiency that saved hundreds of man-days. With Tableau Software, Carsome now makes smarter inventory, pricing, and funnel decisions, supporting better customer outcomes.

Carsome

Piyush Palkar

Chief Data Officer