Case Study: Carlson Rezidor Hotel Group achieves automated, scalable reporting and rapid insights with Tableau Software

Carlson Rezidor Hotels Offer Warm Welcome to Data Insight

Carlson Rezidor Hotels’ revenue optimization team needed faster, more visual reporting to support franchise hotels and senior leadership. After a 14‑day Tableau trial that recreated and improved their dashboards and demonstrated immediate ROI, demand exploded — within 60 days 300 hotels were requesting weekly reports and the team couldn’t keep up manually.

They adopted Tableau Desktop and then Tableau Server to automate report generation and distribution. The result: thousands of reports delivered weekly with minimal effort, the ability to answer complex business questions in minutes instead of days, and a shift from reactive support to proactive recommendations for franchise hotels without adding staff or cost.

Carlson Rezidor Hotel Group

Mat Hughes

Revenue Optimization Manager