Case Study: Capgemini achieves 80% faster web and social analysis and deeper customer insights with Tableau Software

Capgemini tracks customer impact from digital marketing efforts and IT studies

Capgemini, a global consulting and IT services firm with over 190,000 employees, struggled to extract timely insights from website and social data using Excel and PowerPoint. The manual process was slow and didn’t support regional customer understanding or an attractive, interactive way to publish findings from IT studies.

By adopting Tableau Desktop, Server and Public in the DACH region, Capgemini cut web-analytics time and costs by about 80% and gained faster, deeper visibility into how visitors find and use its site. Marketing and HR can now drill into multi-source data on the fly to optimize content, blogs and job ads, while interactive Tableau Public dashboards replaced lengthy slide decks for studies—boosting engagement, reach and competitive differentiation.

Capgemini

Georg Ogulin

Digital Marketing Manager