Case Study: Camelot Strategic Marketing & Media achieves real-time, actionable client insights with Tableau Software

Camelot Strategic Marketing & Media - Customer Case Study

Camelot Strategic Marketing & Media is a large, privately owned full-service marketing and media firm that handles interactive, print, radio, television and out-of-home campaigns. Facing rapidly growing datasets and the need to differentiate its services, Camelot struggled to tie performance metrics back to cost data, optimize media daily, and present clear, actionable insights to clients and executives instead of unwieldy PowerPoint decks.

By deploying interactive, live Tableau dashboards, Camelot consolidated complex performance and cost data into single-page, drillable views that drive daily optimization and fast decision-making. The result: quicker, data-driven actions that visibly “move the needle” for clients, streamlined client reviews, and executive-level clarity—turning terabytes of data into immediate business impact.

Camelot Strategic Marketing & Media

Stuart Watson

Vice President of Emerging Media & Technology