Case Study: Gaming Company achieves faster game development and higher player monetization with Tableau Software

Building better games, faster with in-game analytics

A global games company needed real‑time, actionable player data to improve gameplay, retention and monetization, but traditional BI processes were slow and produced stale results. Business teams wanted simple, visual, self‑service analytics to explore player behavior, cohort trends, in‑game issues and customer support signals without waiting days for IT.

By rolling out Tableau enterprise‑wide across 20+ teams, the company enabled fast, self‑service dashboards (built in minutes to an hour) with live extracts running on 80 cores and roughly 1,000 daily refreshes every 15–120 minutes. Using mapping, cohort analysis and interactive visualizations they quickly identified player friction, optimized marketing campaigns, boosted engagement and monetization, improved customer support insights, and dramatically sped decision‑making versus legacy BI tools.