Case Study: Bridgestone achieves faster, data-driven decisions with Tableau Software

Bridgestone Sales Thailand makes smarter decisions with analytics available from anywhere, at any time

Bridgestone Sales Thailand, the local trading business for Bridgestone, needed a better way to analyze performance data and support faster, more informed decision-making. Before Tableau Software, teams relied on spreadsheets and spent hours consolidating data from systems like ERP, which slowed analysis and made it hard for mobile sales teams to get answers quickly.

With Tableau Software and partner G-able, Bridgestone replaced spreadsheets with Tableau Desktop and Tableau Server, rolled out dashboards to finance and resource planning teams, and enabled sales users to access insights on the go. The results were significant: daily analytics time was cut by 50%, saving up to two and a half hours per day, response times dropped from two to three hours to nearly instant, and 50% of employees are now using Tableau to make data-driven decisions.

Bridgestone

Khun Singhadet Chamnannak

IT Department Manager